Manager - Online Marketing & Reporting [ SEO, Google Analytics, Webtrends ]

Job Description:

* To completely take charge of Web Analytics using Google Analytics and WebTrends for our Clients.
* To analyze, document and propose solutions for large and/or complex business areas and to prepare functional specifications.
Duties and Responsibilities:
* Direct Search Engine Marketing and traffic/site analysis
* Establish forecasts and perform in-depth quantitative analysis of search marketing results
* Lead and develop Internet marketing activities for: Google Ad-Words, Microsoft Ad-center, Banner Display, etc.
* Direct landing page optimization through use of multivariate testing and audience segmentation
* Interactive strategy, development, maintenance & implementation
* Thorough knowledge of SEO, PPC
* Will have to develop client onsite search engine optimization that includes website development and strategy
* Will have to manage client web analytics for measuring incremental impact in unique visitors, sessions/visits, page views, search engine positions and funnel analysis
* Coordinate with clients to establish forecasts, baselines, success metrics
* Should be able to perform in-depth quantitative analyses of client search marketing results and reported analysis to clients
Skills / Attributes Required:
* Expertise in Web Analytics, Google Analytics, Web Trends
* Expertise in Search Engine Optimization
* Demonstrable evidence of analyzing and documenting complex business processes

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